Orkin

ORkin Boy

When it comes to pest control, very few if any have been at it as long as Orkin. But what truly makes Orkin unique is their passion for snuffing out bugs. And that started with a young boy named Otto. This digital campaign is out to tell the story, engage the audience, and with it, spread young Otto’s enthusiasm for all things involving bug death.

Below, we kick things off with a short documentary that can be found on various streaming services to guide them to the Orkin Boy microsite.

Once there, they can not only explore the lineage of bug hatred within the Orkin family, but also peruse Otto’s journal for bug killing tips.

The training ground.

Afterwards, they may test their newfound knowledge in the virtual Orkin Boy training center where they have the opportunity to win his beloved bug killing kit.

The Orkin Boy's bug killing kit.

Find (lantern). Kill (insect sprayer). Keep (miniature hunting trophies).

Product

A book of legends.

Nature relaxation sounds of bugs dying.

Curated by young Otto.

AD: Rob Reid, CW: Andrew Kong